Tibet has launched a tourist theme image - the "roof of the world, the magic of Tibet" This whole image of the Tibet Tourism statements will gradually enter the public eye. Tibet tourism officials said the use of "roof of the world, the magic of Tibet" to help promote tourism in Tibet Tibet tourism development.

Tibet Tourism Bureau Yuyuan your secretary of the party group said that Tibet has explicitly put forward the "roof of the world, the magic of Tibet" as the theme of Tibet's tourism image.

This broad interpretation of the Tibetan natural landscape and cultural landscape features, ease of Tibet's tourist publicity and the overall tourism image enhancement.

Yuyuan your view, "roof of the world," the statement, highlighted the roof of the world, the plateau characteristics of the natural landscape, and putting the focus on the whole world. At the same time, "magical Tibet" breakthrough in the mystical, sacred expressions such as limitations, the better summation of the Tibetan humanities and the natural landscape features.

Last year, the opening of the Qinghai-Tibet Railway, Tibet tourism development is undergoing blowout, the full year 2006, the reception of tourists exceeded 2.5 million over the previous year by 39.5 percent. This year, "May 1" Golden Week, Tibet received nearly 34 million tourists and tourism revenue the first time exceeded 100 million yuan. Authorities estimate that this year came to Tibet for sightseeing tourists will be over 3 million people.