Tibet has launched a tourist theme image - the "roof of the world, the magic of Tibet," the Tibetan tourism on the overall image of the statements will gradually enter the public eye. Tibet tourism officials said the use of "roof of the world, the magic of Tibet" to help promote tourism in Tibet Tibet tourism development.

     Tibet Tourism Bureau Yuyuan your secretary of the party group said that Tibet has explicitly put forward the "roof of the world, the magic of Tibet" as the theme of Tibet's tourism image. This broad interpretation of the Tibetan natural landscape and cultural landscape features, ease of Tibet's tourist publicity and the overall tourism image enhancement.

     Earlier in the public image of tourism in Tibet there are many references, such as the sky Tibet, sacred and mysterious Tibet and Tibet. Yuyuan your view that these references did not profoundly reveals the main features of Tibet travel. "Roof of the world," the statement, highlighted the world's third polar plateau natural landscape features, focusing on the whole world. At the same time, "magical Tibet" breakthrough in the mystical, sacred expressions such as limitations, the better summation of the Tibetan humanities and the natural landscape features.

     Last year, the opening of the Qinghai-Tibet Railway, Tibet tourism development is undergoing blowout, the full year 2006, the reception of tourists exceeded 2.5 million over the previous year by 39.5 percent. May 1 Golden Week this year, Tibet received 34 million tourists and tourism revenue the first time exceeded 100 million yuan. Authorities estimate that this year came to Tibet for sightseeing tourists will be over 3 million people.