Miss Chang fond of the Tibetan handicrafts, and when she heard my colleagues, "May 1" to go to Tibet tourism, colleagues immediately to the long list of Laleyi to help her colleagues bring back some Tibetan handicrafts. But when colleagues from the Tibet success, time, but she found many Tibetan handicrafts is not authentic local products, but the mainland manufacturers.

Most of the tourists to Tibet will be Miss Chang encountered such a situation. Currently, Tibet's ethnic mix of artefacts, not the leading brands on the market awash with the mainland, as well as India, Nepal enterprise production of "Tibetan handicrafts." According to statistics, Tibet's tourism products only about 20% of the products produced by local enterprises. 


May 22, a vendors display their goods to tourists.

70% of the street was a handicraft production enterprises are Mainland

Balangjie Street is one of the oldest around the Jokhang Temple blocks. Tibetan handicrafts here is the "distribution center", as the Beijing Xiushui Street, Shanghai Xiangyanglu market, a street was a most appealing Tibet Tourism and shopping, has become an essential travel to Lhasa to the Department .

"From the beginning of the previous year, this influx of a large number of provinces and cities of the Tibetan handicraft production enterprises." Do here for three years Tibetan handicrafts business Zhao Xiao Ou has become street was a living textbook, her "Bazaar cultural arts and crafts shop" engaged, "Right now, 70 per cent of goods here are production enterprises from other provinces and municipalities. Yiwu, Guangdong, the majority of Taiwan's enterprises, they imitate the Tibetan religion, folk characteristics to produce some implements, Buddha statues, beads and other products Here sales. shops here also bought mostly to these places. "

In the past four years. And here's Zhao Xiao Zhao Yuying also agreed that the EU, she said, mainland enterprises production of the Tibetan handicraft varieties, prices are also cheaper, quickly occupied the Tibetan market. "Tibet locally produced varieties too little. Sold in the market only some of the old furniture, old Tangkas, mats and kits. Big family and they workshop production, basic no-scale production enterprises." It is precisely because local production in Tibet souvenirs of a single, more expensive price, the local businesses in Tibet in Tibet basically not bought.

Sichuan to Lhasa tourism to the street was a admiring Miss Tian, she left in a Garden-yard pick the right election, intends to buy some of the characteristics of Tibetan handicrafts send friends, "feel that these crafts rough work, such as the Commodity Market things. "

Miss Tian doubts Tibetan handicraft production center of mainland enterprises weakness, their production of the Tibetan handicrafts Although cheaper, but rough work, "So, another street was a craft market share of 30 per cent of the basic occupied by Nepal and India." Zhao Xiao Ou said.

Nepal and India and all the countries bordering Tibet, Tibet has been focused on the craft market. Nepal has entered a very early clothing market in Tibet, and now, they work hard in the tourism commodity markets. They learn from the Tibetan techniques, ethnic style and characteristics of the development of a large number of Tibetan characteristics of tourism products.

As Nepal products work fine, not your prices, which attracted a lot of street was a shop to purchase Nepal. "Before, all the local Tibetan Thangka selling, and now we are mostly from Nepal to purchase." Zhao Xiao Ou said, the street was a basically every production shops have Nepal handicrafts.

 

May 22, a visitor to stop street was a shared one.

Tibetan folk handicrafts to carve up the cake is not high barriers

National handicraft industry is the long-standing culture is very unique process, pattern and style, ethnic products should have been more differentiated. Coupled with the Tibetan culture and the mystery of the original, Tibet's national handicraft product should be unique. However, the current flow in the market of artefacts because Tibet is not high technology content, process is simple, easy to imitate styles, product differentiation in the area caused by the barriers to entry are not high.

Tibet University School of Economics and Management set up a task group tracking Tibet handicrafts reached five years, the investigation shows that in the Tibetan ethnic handicraft enterprises, the asset size of over 10 million only two employees over 500 people only 1, the Tibetan nationality basically handicraft enterprises are small enterprises. Many factories collective enterprises but also dozens of square meters, and family workshops not much difference. In Tibet, the establishment of a national handicraft enterprises the necessary funding small size. Thus, the economies of scale handicraft industry barriers to entry are low.

Chinese Yuan task group members said that since Tibet's national handicrafts market access threshold low, funds competitive advantage can easily come. He said that some businessmen in Zhejiang advantage by virtue of its funds through the market related merchandise impersonation easily entered the Tibetan ethnic handicraft, participated in the Tibetan ethnic handicraft market a cake of this divide. Yunnan's hardware technology companies have entered into Tibet in large numbers to participate in the competition.

Easy imitation products is likely to result in "free-rider" activities. Once a research and development of new varieties, styles, and soon there will be other companies to imitate the follow-up, national handicraft enterprises generally reluctant to products, technologies, research and development on the excessive input. Except for a few larger scale enterprises with minimal input from many other small enterprises and even there is no product design and development, master craftsmen are basically relying on the traditional design experience has been good or production orders. Simply rely on the master-and experience to help develop products and the way of fierce market changing product design changes to meet the requirements already appeared. According to the investigation team, 49 percent of enterprises believe that the R & D staff shortages, resulting in products, technologies, research and development lags behind market demand, resulting in production now available Tibet's national industrial varieties of a single hand, no buyers.

Tibet's tourism industry once again to the national handicraft industry an opportunity?

Tibetan Hospital Road, the street was a part of. Two years ago, here only 7,8-Tibet handicrafts shop. With the opening of the Qinghai-Tibet Railway, where shops have mushroomed as the process opened up. "Probably an increase of more than 30." Zhao Xiao out to Europe. She said that in the past, the laundry, hupehensis Rehd shop has become a craft shop, now 80 percent of the streets are craft shops.

After the opening of the Qinghai-Tibet Railway, Tibet's tourism development has taken a leap forward, in 2006 received a total of 2.5 million foreign tourists, an increase of 40.4 percent than last year. This year the number is expected to travel into Tibet will reach 3 million people. Shopping is an important part of tourism activities, the main target of most shopping is to reflect the characteristics of the local tourist souvenirs. According to estimates, international tourists travel to a total tourist spending accounts for about 50 percent of China's 37%.

According to the Office of the Tibet Autonomous Region of farmers and herdsmen statistics, in 2003 Tibet received 928,600 tourists at home and abroad trips. Was purchased by the average value of 500 yuan tourism products, the sales will be more than 3.46 billion yuan, and total direct tourism income compared to about 45 percent. And the Tibetan national handicraft product was only over 100 million yuan, they come to the conclusion that the Tibetan folk handicrafts development of the tourism product is a huge space.

Tourism in Tibet's national handicraft goods led the policy early in the last century began implementation of the early 1990s, especially the 1994 Third Tibet Work Conference, Tibet tourism development of commodity production, folk handicrafts made significant gains in business. In 1996, tourist commodity production 5.6 million yuan in profits, up 76 per cent growth in 1985. National tourism product sales account for 15 per cent of the value of the handicraft industry, the development of specifications to more than 730.

However, entry into the late 1990s, especially since the beginning of this century, due to the rapid changes in the market, intensifying competition, and some products in the market began to shrink, many ethnic Tibetan handicraft enterprises to deal with changes in the external environment, the relevant policies of the past outdated, the absence of a regulatory body, a landslide in Tibet folk handicrafts.

National handicraft industry is the carrier of culture, it contains the unique values and the aesthetic sense is that this cultural traditions, national characteristics, living habits, geographical resources precipitation. Folk handicrafts such as living history of the nation, the recession it is not only economic losses, more of the culture of regret.

Qinghai-Tibet Railway and the opening of tourism for the prosperity of Tibet's tourism products will expand the market. This is Tibet's national handicraft an opportunity, but on the face of enterprises from other provinces and municipalities this opportunity to the competition, Tibet folk handicrafts feel more of a challenge. I do not know whether the Tibetan folk handicrafts rely on their own unique culture rise again, I do not know when the tourists to Tibet with a authentic handicrafts satisfied.